LF Brand Film

A brand film that depicts LF’s core values – precision and innovation.


We thought

Luen Fung Group is one of the world’s leading technology pioneers. They were established over 30 years ago and provide metal work solutions for some of the most famous technology companies in the world. They asked APV to devise a stylish brand film of international standards and aesthetics that reflects their world-class status and their values – to drive innovation, respect talent, and care for the environment.


We made

Our video centered around people: people as pioneers. The film starts as they arrive at work, taking in the luscious greenery of the work environment before moving into the cutting edge design lab, manufacturing floor, management and quality control areas. We used high-speed tracking shots to take the viewers through epic spaces in mesmerising style. Epic wide shots give the viewers a sense of scale – showing the impressive array of machines and high tech/high design capability. The name LF is only revealed at the end – humble yet quietly confident.


Testimonial from our client

“The video has been published on LF’s website and intranet, and various social media platforms including Facebook and LinkedIn. It has been an indispensable tool for LF to reach out to as many audiences as possible with its rich and fascinating content. Within just two minutes, the video has successfully depicted LF’s core values – precision and innovation by showing our boundary-pushing technological innovations and our passion for the pursuit of excellence. The video has been well-received by customers, suppliers and staff who are proud to work with a company that has such an international vision and a human-centered culture.”