Le Pan is a global fine wine and luxury magazine based in Hong Kong and London. It is published six times a year in print and online in two languages. We were asked to create a film to launch the title to its English-speaking and Chinese audiences.
We decided our concept needed to do two things: convey Le Pan’s brand essence as a guide to “life lived well” and speak to the aspirations of an emerging affluent audience. We realised that we could do this through a brief history of wine.
We wrote, produced and directed a three-minute film, using a range of post-production expertise to bring historical paintings to life through animation. The live-action sequences where shot in Singapore which was dressed to look like a classical French café setting. None of our viewers can believe it wasn’t filmed in France!
Our film opened Le Pan’s global launch event and has been used at trade fairs as the magazine’s brand film.