Get. Set. Eat.
A stop-motion film to launch the Shangri-La Group’s Hotel Jen properties’ new food and beverage brand pillar activation.
Hotel Jen is the newest hotel brand in the Shangri-La Group that can be found in the best spots in Asia Pacific. The brand captures the spirit of travel, relishing the adventure, celebrating the culture, smoothing out the frustrations. So when they tasked APV with launching their new F&B touchpoint across 10 properties in over 9 different countries, we knew we were in for a treat. We knew our idea needed to capture this personality, and we thought our new stop-motion production was the perfect fit.
We wrote, produced and directed a one-minute film accompanied with special cuts tailored for the different markets and social media platforms like Facebook, Instagram, WeChat, among others. Stop-motion was the star of our idea, combining kinetic pace with vibrant colours, we brought the campaign’s #LeaveBoringBehind vibe to life. “Get. Set. Eat.”, we successfully made a visual explosion of alternative twists to classic cocktails and unexpected Asian flavour fusions.
Launched the week of Chinese New Year 2018, our film was one of the many successful social media campaigns for the brand in early 2018.