Hong Kong Disneyland: A 5-episode reality series created exclusively for YouKu
What happens when China’s hottest actress meets a feisty 5 year old?
Hong Kong Disneyland approached APV with an interesting challenge. How to educate parents in China about the amenities and facilities available at Hong Kong Disneyland? Hong Kong Disneyland and APV both agreed: we wanted to create a gripping web series first, and put any product or facility mentions second. We decided to create a reality TV series starring Sun Li (孫儷), China’s hottest actress.
We created a series called “辣媽小包包” in which Sun Li has to entertain and delight a strong-willed five year old, played by the adorable superstar-in-the-making, Mia. A dedicated micro-site was created by YouKu specifically for this web series.
The micro-site garnered almost 2 million views upon launch and some of the comments received included “I haven’t been to Hong Kong Disneyland in 10 years, now I really want to go.” and “I’ve watched and watched it again and I still want to watch some more!”.