Cathay Pacific came to us with an idea for a monthly internal TV show to inform, engage and entertain its Cabin Crew. We created a concept for the series, which we called “Jetset TV”, plus a channel and brand packaging.
We cast members of the Cabin Crew as our presenters and a programme of content that included company news (this was eventually spun off into its own weekly show), training updates, profiles, competitions and lifestyle segments.
As part of Jetset TV, we devised and delivered Cathay Pacific’s first ever flash mob. The sight of 115 Cabin Crew dancing together became one of the airline’s most-viewed marketing and fundraising initiatives that year. It was such a success, we did it all over again a year later, winning Cathay Pacific’s “Most Creative Fundraiser” award.