This Time it's Personal

Personalised films for been-there, done-that marketeers

APV APSMA, This Time it's Personal video

We Thought
How do you grab the attention of seasoned marketing professionals who’ve seen it all before?

That was the challenge the Asia-Pacific Professional Services Marketing Association set for us when we were asked to promote its Hong Kong conference. Our solution was to create personalised films – 795 of them actually.


We Made
We personalised films for 795 APSMA members with their name, company and a targeted call-to-action. The films were sent out as film ecards that took users to a landing page where they could see their own unique film.


We Inspired
The e-card open rate in the first three days was 42.9 per cent, compared with an industry average of 17.8 per cent. The click-through rate was even better: 12.8 per cent compared to an industry average of just 2.1 per cent.