IPO roadshow presentation

Telling the story behind the world’s biggest IPO

We Thought

Before raising US$25bn to become the world’s biggest IPO, Alibaba faced a challenge: it needed to find a way to explain each of its myriad services to potential investors outside of China. We came up with a concept for six rapid-fire films that would be shown during Alibaba’s 10-day roadshow. The idea was to demonstrate the company’s potential by showing the impact it’s had on daily life in China.

 

We Made

For each of the six films we set a maximum of two minutes running time and a consistent, recognisable format designed to introduce the different Alibaba services from Taobao to TMall and Alipay. Viewers were walked through each service by a one of Alibaba’s management team as we cut between real-world footage of each service in action and animated infographics that explained how they worked.