• Thinking clever
    with content.

    Who we are. About

    APV is a film and creative agency. We combine strategy, creative and production to create content that inspires action.

    We believe the stories people care about, are the stories people talk about.

    Our films make audiences care about yours.

     

    Over the past 25 years, we’ve written, directed and produced award-winning film content for some of Asia’s biggest brands.

    • APV fish brand image
    • APV brand girl jumping image

      APV is a film and creative agency. We combine strategy, creative and production to create content that inspires action.

      We believe the stories people care about, are the stories people talk about.

      Our films make audiences care about yours.

       

      Over the past 25 years, we’ve written, directed and produced award-winning film content for some of Asia’s biggest brands.

      What we do. What we do

      • We Think.

        We believe work that gets results speaks to people’s passions, so our projects start with a discovery phase that enables us to create a content and messaging strategy that reveals why your audiences should care about your brand’s story.
        • Strategy

          We combine your business objectives and brand beliefs with our deep-rooted knowledge of cultural and audience behaviours to create compelling content strategies. These provide the structure in which the messaging, creative and programming of your film content come to life.

        • Messaging

          We help you distill the essence of what you want your audiences to experience, remember and act on into a distinctive messaging hierarchy that our in-house creative team can build inspiring ideas around.

        • Consultancy

          Not everyone wants solutions – sometimes our clients just need help defining the problem. We offer consultancy services to help brands with media planning, structuring the content-making process, gathering audience insights, and even writing the creative brief.

      • We Make.

        Our in-house creatives, writers, editors and producers turn strategy into film content that moves, motivates and rewards your audiences for their time. Our directors’ roster gives us access to acclaimed filmmakers and the chance to nurture new talent.
        • Full production

          From ideation to location scouting, appointing a director from our network to live action and editing, we offer end-to-end film production to bring your vision to life.

        • Animation and motion

          As part of our in-house and partner capabilities, we can create everything from animated infographics to stunning pieces of motion design, CGI / 3D and VFX.

        • Content and programming

          We execute film content across a range of styles and budgets. We also produce and programme whole seasons of short-form film shows for clients such as National Geographic, Discovery Channel and Cathay Pacific.

        • Branding and identity

          We translate your brand beliefs into visual identities including programme and channel naming, logos, on-air packaging and guidelines. We also develop material in multiple languages.

        • Service production and crewing

          We provide production and crewing services for internal clients across broadcast, commercials, stills, music videos and brand films in Hong Kong and across Asia.

        • Photography

          From Skype and NCR to World Duty Free and The Peninsula Hotel, our team have produced photography and lookbooks as part of integrated production packages for a variety of clients.

      • We Inspire.

        Our content inspires action. Whether it’s a brand film, commercial, documentary or channel branding, we deliver success you can measure – from higher conversion rates to stronger brand awareness and more engaged employees.
      • We believe work that gets results speaks to people’s passions, so our projects start with a discovery phase that enables us to create a content and messaging strategy that reveals why your audiences should care about your brand’s story.
        • Strategy

          We combine your business objectives and brand beliefs with our deep-rooted knowledge of cultural and audience behaviours to create compelling content strategies. These provide the structure in which the messaging, creative and programming of your film content come to life.

        • Messaging

          We help you distill the essence of what you want your audiences to experience, remember and act on into a distinctive messaging hierarchy that our in-house creative team can build inspiring ideas around.

        • Consultancy

          Not everyone wants solutions – sometimes our clients just need help defining the problem. We offer consultancy services to help brands with media planning, structuring the content-making process, gathering audience insights, and even writing the creative brief.

        How we think

        CLOSE

      • Our in-house creatives, writers, editors and producers turn strategy into film content that moves, motivates and rewards your audiences for their time. Our directors’ roster gives us access to acclaimed filmmakers and the chance to nurture new talent.
        • Full production

          From ideation to location scouting, appointing a director from our network to live action and editing, we offer end-to-end film production to bring your vision to life.

        • Animation and motion

          As part of our in-house and partner capabilities, we can create everything from animated infographics to stunning pieces of motion design, CGI / 3D and VFX.

        • Content and programming

          We execute film content across a range of styles and budgets. We also produce and programme whole seasons of short-form film shows for clients such as National Geographic, Discovery Channel and Cathay Pacific.

        • Branding and identity

          We translate your brand beliefs into visual identities including programme and channel naming, logos, on-air packaging and guidelines. We also develop material in multiple languages.

        • Service production and crewing

          We provide production and crewing services for internal clients across broadcast, commercials, stills, music videos and brand films in Hong Kong and across Asia.

        • Photography

          From Skype and NCR to World Duty Free and The Peninsula Hotel, our team have produced photography and lookbooks as part of integrated production packages for a variety of clients.

        How we make

        CLOSE

      • Our content inspires action. Whether it’s a brand film, commercial, documentary or channel branding, we deliver success you can measure – from higher conversion rates to stronger brand awareness and more engaged employees.

        How we inspire

        CLOSE

      Clients

        • APV Client, National Geographic logo
        • APV Client, AIA logo
        • APV Client, Disneyland Hong Kong logo
        • APV Client, the Peninsula logo
        • APV Client, the Venetian logo
        • APV Client, BBC logo
        • APV Client, KPMG logo
        • APV Client, Christies logo
        • APV Client, Icon Logo
        • APV Client, Kerry Logistics logo
        • APV Client, Morgan Stanley logo
        • APV Client, Swire logo
        • APV Client, the 13 logo
        • APV Client, Barclays logo
        • APV Client, Discovery Channel logo
        • APV Client, JP Morgan logo
        • APV Client, Manulife logo
        • APV Client, swarovski logo
        • APV Client, Fresenius logo
        • APV Client, Goldman Sachs logo
        • APV Client, Shangri-la logo
        • APV client, HSBC logo
        • APV Client, Alibaba logo
        • APV Client, Prudential logo
        • APV Client, Cathay Pacific logo
        • APV Client, Louis Vuitton logo

        clubhoseclubhouse

        We are a digital and technology incubator established by APV to explore new possibilities in storytelling and experience creation. Our team of tech, digital and film enthusiasts, work collaboratively with other professionals, including APV, delivering new innovations to marketing campaigns.

        From innovative tools like AR, VR, Projection Mapping or App Development; to technology agnostic solutions for improving customer engagement with campaigns that leave a lasting impression — you’ve come to the right place.

        Blog

        • APV brand girl jumping image

          If I were a potential client how would I choose a Video Agency?

          READ MORE

        • How to give feedback to creative and production people

          READ MORE

        • You have to stop thinking about all visual content (video and animation) in the same way that you think about TV advertising

          READ MORE

        MORE BLOG

        OUR CONTACT DETAILS. Contact us

        • Newsletter


        • 1612 Remex Centre
          42 Wong Chuk Hang Road
          Wong Chuk Hang, Hong Kong
          www.apv.asia
        • Drop us a line:
          t : +852 2827 2122
          e : info@apv.asia